Fragrance premiere: 2013

TM Country: UK

Gender: for men

Classification: middle market

Fragrance type: leather

Top notes: Basil, Verbena, Cardamom, Juniper berries

Heart notes: Leather, Patchouli, Styrax

Base Notes: Tonka Bean, Cedarwood, Frankincense

Burberry is celebrating its strong connection to the world of music with the launch of a new men's fragrance, Brit Rhythm. Designed by the brand's creative director Christopher Bailey, the fragrance will feature live performances by These New Puritans in London, New York and Singapore, as well as a capsule collection of apparel and accessories featuring a leather jacket.

"Sexy and provocative, Brit Rhythm is inspired by the fun and adrenaline of live music," Bailey comments. The faces of the campaign are model Suki Waterhouse and These New Puritans frontman George Barnett.

The fragrance opens with notes of fresh verbena, spicy cardamom and juniper berries, heart notes of leather, patchouli and benzoin, base notes of cedar wood, incense and tonka bean.