Stop Asking for Permission. Start Commanding Attention.

Ever wonder what gave historical figures—like Cleopatra or those commanding generals—that magnetic pull? Initio says it’s all in the scent. Oud For Greatness, launched in 2018, isn't just perfume; it’s an olfactory tool designed to subtly shift the mood of everyone around you. Seriously.

This Unisex Eau de Parfum, part of the high-impact Black Gold Collection, taps into the mesmerizing, almost pheromonal power of fragrance. It’s supposed to give you power, strength, and an almost magical influence. If you’re looking to step up and become a leader—or just own every room you walk into—this is your unfair advantage.

Oud For Greatness is all about revealing the stunning, complex beauty of Oud—that hypnotic, smoky, balsamic wood. But this isn't some harsh, medicinal oud. Initio pairs it with saffron and creamy notes, making it smooth, intoxicating, and ridiculously addictive. It's the perfect balance of darkness and light, passion and composure. It smells expensive, confident, and utterly unique.

The Power Checklist: Why This Oud Works

• The Oud Magic: This is the best introduction to Oud you can find—intense but creamy, smoky yet sweet.

• Performance: It’s a monster. Incredible projection and lasting power (think 8+ hours easily).

• Instant Authority: This scent speaks for itself. It projects sophistication, success, and quiet, absolute power.

• The Spice Factor: The opening is a sharp, invigorating mix of Lavender and Saffron that grabs your attention immediately.

How to Wear Your Crown (The Olfactory Breakdown):

• The First Impression (Top Notes): You’re hit with a sharp, complex blend of earthy-herbal and spicy-oriental notes. The tartness of Lavender meets the rich kick of Nutmeg and the unmistakable luxury of Saffron. It’s invigorating.

• The Heart (The Oud Revelation): The central theme arrives strong, saturated, and powerful: Oud. It’s a bright, intense, balsamic wood note with a light, smoky trail. Just inhale and feel the confidence build.

• The Final Command (Base Notes): The base is what anchors all that power. Musk and Patchouli weave together, giving the Oud an extra layer of velvety sweetness, more of that creamy smoothness, and a gorgeous, balsamic woodiness that lingers for hours.

Stop whispering. Start commanding. Add the 90ml bottle of Oud For Greatness to your cart and claim your power.